INFLUENCE ANALYSIS OF REWARDS & MOTIVATION, COMMUNICATION, DEVELOPMENT, SUPPORT SYSTEM, EMPLOYEE SELECTION, EMPLOYEE RECRUITMENT, AND HEALTHY WORK ENVIRONMENT ON INTERNAL MARKETING (CASE STUDY AT PORT DIVISION BONTANG COAL TERMINAL PT INDOMINCO MANDIRI)

Internal Marketing is the important aspect at organization to measure business performance. The job of internal marketing recruit, train and motivate employees who can serve customers well. Without being actively promoted, have a negative impact on service quality, which lead decreased customer satisfaction profitability. This study focused services division especially in port Bontang Coal Terminal PT IMM. Researchers took research data through Google Form questionnaire. There are 84 respondents were recorded as filling questionnaire test all hypotheses. 7 indicators used assess marketing. analysis PASW Statistics 18 level validity reliability, results hypothesis, researcher SEM PLS determine relationship between variables. findings this that Rewards Motivation, Communication, Development, Support System, Employee Selection, Recruitment, Healthy Work Environment positive significant